ExRx.net : Resources for Exercise Professionals

College Education
- Exercise Science
- Kinesiology
- Sports Science
- Physical Education
Certifications
- ACSM
- NSCA
- ACE
Past work experience
- Independent Contractor
- Past jobs
- Internship
Win Championship Title(s) or compete in high level events
- Sports Competition
- Physique or Figure Competition
Recommended steps for establishing yourself as an expert by Tim Ferris in his best seller book, The 4-Hour Work Week
- Join a few related trade associations with official-sounding names.
- Read a few top-selling books on the topic and write a summary of each.
- Go to the closest well-known university, put up posters advertising a free seminar on the subject, and give a seminar using the summaries you’ve prepared.
- Call up a local branch of a well-known company. Introduce yourself and explain that you’re a member of the trade associations and you’ve given seminars at the university, and you would like to gain speaking experience outside of the academic setting.
- Leverage your trade association membership and speaking experience to get an article published in a trade magazine. One option is to interview a known expert for the article.
- Join ProfNet or ExpertClick, services journalists use to find expert quotes for their articles. Use the credibility you’ve gained from the previous steps.

Internet
- Website
  - Weebly
    - Easy to learn, do it yourself service
  - Blog
    - Post regular blogs posts on your site
  - Search Engine Optimization (SEO)
- Facebook
- Yelp
  - Post your business in the area
  - Double edge sword
    - Clients either post good or bad reviews
  - Information becomes public information
    - Undoable
- Groupon or Living Social
  - Attracts bargain shoppers
  - Mixed bag
- Thumbtack
  - Bid on posts by potential clients looking for personal trainers
- Meetup.com
  - Start an exercise group
    - Weight loss
    - Bootcamp
    - Running
    - Exercise Classes
    - Educational Seminars
Networking
- Cross Marketing
  - Massage Therapist
  - Chiropractor
  - Physician
  - Dietitian
- Tell friends and family
- Network events
Traditional Media
- Car Magnets
- Business Cards
Personal Trainer Marketing Videos
- MarketingFitness101: Bedros Keuilian's YouTube Channel
Employment or Partnerships
- Gym or Fitness Center
  - Local Gym, Fitness Center, or Athletic Club
  - 24 Hour Key Club
  - Personal Training Gyms
  - Chain Clubs
  - YMCA
- Volunteer to speak at to groups
  - Local businesses
  - Brown bag seminars
- Community Fitness Classes

Small Business Development Center
- Get free business advice & resources at your local SBDC

Resources for Exercise Professionals