Marketing | Forms | Software | Equipment | Insurance | Resources
Education / Experience / Credibility
- College Education
- Exercise Science
- Kinesiology
- Sports Science
- Physical Education
- Certifications
- ACSM
- NSCA
- ACE
- Past work experience
- Independent Contractor
- Past jobs
- Internship
- Win Championship Title(s) or compete in high level events
- Sports Competition
- Physique or Figure Competition
- Recommended steps for establishing yourself as an expert by Tim Ferris in his best seller book, The 4-Hour Work Week
- Join a few related trade associations with official-sounding names.
- Read a few top-selling books on the topic and write a summary of each.
- Go to the closest well-known university, put up posters advertising a free seminar on the subject, and give a seminar using the summaries you’ve prepared.
- Call up a local branch of a well-known company. Introduce yourself and explain that you’re a member of the trade associations and you’ve given seminars at the university, and you would like to gain speaking experience outside of the academic setting.
- Leverage your trade association membership and speaking experience to get an article published in a trade magazine. One option is to interview a known expert for the article.
- Join ProfNet or ExpertClick, services journalists use to find expert quotes for their articles. Use the credibility you’ve gained from the previous steps.
Marketing
- Internet
- Website
- Weebly
- Easy to learn, do it yourself service
- Blog
- Post regular blogs posts on your site
- Search Engine Optimization (SEO)
- Weebly
- Yelp
- Post your business in the area
- Double edge sword
- Clients either post good or bad reviews
- Information becomes public information
- Undoable
- Groupon or Living Social
- Attracts bargain shoppers
- Mixed bag
- Thumbtack
- Bid on posts by potential clients looking for personal trainers
- Meetup.com
- Start an exercise group
- Weight loss
- Bootcamp
- Running
- Exercise Classes
- Educational Seminars
- Start an exercise group
- Website
- Networking
- Cross Marketing
- Massage Therapist
- Chiropractor
- Physician
- Dietitian
- Tell friends and family
- Network events
- Cross Marketing
- Traditional Media
- Car Magnets
- Business Cards
- Personal Trainer Marketing Videos
- MarketingFitness101: Bedros Keuilian's YouTube Channel
- Employment or Partnerships
- Gym or Fitness Center
- Local Gym, Fitness Center, or Athletic Club
- 24 Hour Key Club
- Personal Training Gyms
- Chain Clubs
- YMCA
- Volunteer to speak at to groups
- Local businesses
- Brown bag seminars
- Community Fitness Classes
- Gym or Fitness Center
Forms
- Fillable PDF Forms for Exercise Professionals
- Personal Training Payment Acknowledgment
- Client Profile and Health History
- Exercise Readiness Questionnaire
- Fitness Testing Form
- Informed Consent for Exercise Participation
- Medical Clearance Form
Software
- Fitness Calculators
- Body Tracker Pro
- Anthropometrics
- Body composition via Skinfold
- Circumferences
- Progress Pictures
- Blood Pressure
- Workout Tracking
- Anthropometrics
- Illustrated Workout Programming
- Print and post or hand to client or participants
- Print to PDF and attach in Email
- Exercise Clip Art
- Physigraphe V2 Pro Clip Art
- Most Comprehensive Collection
- One website, Limit 100 images with permission of author
- Trainer ClipArt
- Geared toward Sports Conditioning
- Can also be added to VHI PC Kits customized exercise section
- Physigraphe V2 Pro Clip Art
Equipment
- Fitness Testing
- Exercise Equipment
Personal Training or Fitness Facility Insurance
- Fit Pro Insurance
- Insurance Agency for Fitness Industry
Other Resources
- Small Business Development Center
- Get free business advice & resources at your local SBDC